EquiCents
An applied AI lab.
We build practical AI agents for people and small businesses.
What we build
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Agentic AI systems
Assistants that plan, act and report back, with a human in the loop.
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AI for small business
Quiet automation for the work that eats the week.
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AI learning for the next generation
Hands-on projects that teach kids to build with AI, not just use it.
The AI BriefUpdated November 4, 2026
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ChatGPT hits 1.2 billion weekly users, and OpenAI says its search volume is about 20% of Google's
OpenAI's consumer product lead told an interview that weekly users grew from 1 billion to 1.2 billion in two months, and that ChatGPT's volume of search-like queries is now roughly one-fifth of...
Put it to work. If you publish anything people search for, such as a business site, a newsletter, or a coaching page, ask ChatGPT the five questions your customers ask and check whether your name and facts show up with a source, then fix the page it cites instead.
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Perplexity Computer now runs a store campaign from Shopify sales to Meta ads and Klaviyo emails
Computer reads 30 days of Shopify sales, builds an on-brand landing page, then reuses the same products and offers in Meta ads and email campaigns.
Put it to work. Whatever agent you hand a budget to, copy Perplexity's setup: write the spending cap and the brand rules in the brief, and require your approval on every step that publishes, sends, or spends before you let it run a second campaign.
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About
EquiCents is a small team led by a product leader with more than twenty years leading AI and GPU products. The team builds the tools we wish existed and puts them to work for real people and small businesses before anyone else sees them.